Learn about a groundbreaking initiative by the Rajasthan government to reward active social media users, so they can monetize their online presence. Find out how you can earn significant income through YouTube, Facebook, Instagram and Twitter. Find out the eligibility criteria and steps to avail this incredible opportunity.
In a groundbreaking move, the government has introduced an exciting opportunity for social media enthusiasts to earn substantial income. This Rajasthan government initiative allows individuals active on platforms like YouTube, Facebook, Instagram and Twitter to monetize their online presence. Find out the eligibility criteria, income bracket and steps to avail this exciting opportunity.
The Rajasthan government has recently announced that it will provide financial assistance to youth engaged in social media activities. To qualify for this program, individuals must have a significant following on their social media platforms. Previously used only for entertainment purposes, this platform now offers a way to earn sustainable income with government support. Below, we outline the income brackets based on the number of followers:
Income brackets and disclosures
The Rajasthan government has devised an income bracket system that determines how much a person can earn through advertisements on YouTube, Facebook, Instagram, Twitter and other platforms. Following is the income bracket with corresponding monthly earnings and advertising amount per reel or post:
|Subscribers or followers
|Advertisement amount per reel or per post
|At least 10 lakhs
|5 lakh per month
|At least 5 lakhs
|2 lakh rupees per month
|At least 1 lakh
|50,000 per month
|At least 10,000
|10,000 per month
Guidelines for availing advertising benefits
To benefit from this advertising policy, social media influencers must follow specific guidelines set by the Government of Rajasthan. These rules are as follows.
Activity Profile: Social media influencers must display their activity profile to be included in the panel. Category A influencers, for example, must have published at least 100 videos or 150 posts in the last 6 months.
Reel and Post Requirements: Reel must be at least 10 seconds long, accompanied by three photos or three videos.
Advertisement Period: The Office of the Director of Information and Public Relations has stated that the influencers will be listed for a period of one month, accordingly the advertisements will be released.
Special Considerations: Eminent Persons and Prominent Social Media Accounts Based on the evaluation of the Departmental Committee, irrespective of the mentioned categories and rates, Rs. 5 lakh will be eligible for advertisements.
How to get Meta Verified
To get be eligible to get the Meta Verified subscription, users need to be in 18 years or older. You will then need to select the profile you need the verification for and then set up the payment method.
For verification, users will need to provide a government-issued ID and a selfie video to confirm their identity. Meta says, “The ID must match the profile name and photo of the Instagram or Facebook account you’re applying for. Once your profile is verified, you can’t change your username or date of birth on your profile without going through the Meta Verified subscription and verification application process again.”
In case your account is not verified, your money will be refunded.
What happens to legacy accounts?
As mentioned earlier, Meta will retain the verified badge for accounts that were verified before the introduction of Meta Verified. As per the blog post, “These accounts passed through a set of criteria to confirm their authentic presence and may be more susceptible to impersonation than the average user. So, it’s important we maintain the verified badge to protect their accounts and the people that engage with them.”
An innovative initiative by the Rajasthan government paves the way for aspiring social media influencers to transform their online activities into a viable source of income. By fulfilling the eligibility criteria and following the advertisement guidelines, individuals can avail this unique opportunity. Start building your online presence today and embark on a rewarding journey as a social media influencer, earning up to Rs 5 lakh per month.